Skip to content

The courseModule 02

The Short Format

Thirty seconds to hook them

On a vertical screen, you get three seconds, sometimes less. Starting from a real Archives hook, measured frame by frame, the module shows how to build the first thirty seconds of a short, then publish it.

The sequence

The chapters of Module 02, in order
ShotChapterWhat you do there
01Anatomy of a shortThe five opening beats
02The first three secondsWhy it all happens there
03Holding thirty secondsRelaunches and twists
04The first 80 wordsWriting for the ear
05RhythmSelecting, cutting, mixing
—The workshopInterlude: the Lézargus hook, frame by frame
06Readable without soundThe sound-off test
07Hands-onYour first short, published

What you will be able to do

Every rule in the module states its level of proof: official documentation, validated in production on the Archives, observed by creators, or still to be tested.

  1. The first thirty seconds

    Build them in five beats, from the hook to the hand-off into the rest of the short.

  2. The hook

    Write and edit a three-shot opening that runs under four seconds.

  3. Retention

    Keep viewers watching with the open question, the relaunches and the first twist.

  4. The edit

    Select and cut your shots with the studio's grid and its three quality gates.

  5. Delivery

    A short that makes sense with the sound off, mixed at −14 LUFS, labelled as AI and ready to publish.

Technical terms are explained in the glossary

The tools covered

The names are revealed in the module, from the Young Trainer tier.

Commercial communication — four of the links in this module are affiliate links. If you use them, I earn a commission and you pay exactly the same price. I only list tools that run on my own videos.

The narrator in a white lab coat, three-quarter view, in the laboratory, with the neon sign behind him.